090: Growing Your Audience Using PR with Heather DeSantis

Heather DeSantis and I discuss the power of public relations and how online entrepreneurs can use offline tactics such as television appearances to boost their audience reach.

Heather grew up in a family that was well off financially and that had many entrepreneurs. This taught her what having money could do for her life as well as how to go about building a successful business to live the lifestyle she desired. After working in the public relations space for a while she realized that public relations was an incredibly valuable service but that her job wasn’t going to get her to the lifestyle she wanted. She decided to leave her job and start her own PR agency and now helps online entrepreneurs grow their offline presence in order to grow their businesses.

What we discussed:

  • Why growing your business with a Facebook Group and social media alone is leaving money on the table
  • How you can use public relations to explode your business
  • How to get featured on TV and in major publications
  • Who public relations is right for

To hear the full episode click the play button below.

Resources

Heather’s PR Agency Website

Learn to Podcast

If you’ve been thinking about starting a podcast and want to learn how to create and grow an awesome one that will help you build or grow a loyal following and make more money, check out the Podcast Success Academy. I’ve personally learned a lot from the academy about improving my show quality and growing my audience so if you have been thinking about starting your own podcast this is a great place to learn how to create a successful show.

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Looking forward to connecting with you on next week’s episode.

Cheers,

Michael

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