071: Writing Copy Your Customers Can’t Resist With Chris Laub
Copywriter Chris Laub dropped by the Baller’s Circle to share how he uses survey’s to get inside his prospects mind and figure out exactly what they need to read to get them to buy.
At first Chris tried doing things as his parents and society wanted him to. He got good grades, got into a great school and got a good jobs with a good salary. Unfortunately, he wasn’t happy. Actually he was miserable.
One day after reading the Tim Ferriss’ book The 4-Hour Workweek Chris decided to quit his job and travel the world while he figured out his online business idea.
After blowing through over $80k he had saved from his previous high paying job he had to end his traveling lifestyle. With no business and no income he was forced to move back in with his parents. it was there that he had his breakthrough.
What we discuss:
- How Chris developed his breakthrough business idea
- How he uses customer surveys to get inside the minds of his clients
- What to do if you don’t have very many customers or none at all
- How to figure out who your target market is
- Resources for developing great copy
To hear the full episode click the play button below.
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